Every business deserves a CFO.Most can’t afford one.
We’re changing the maths — by giving fractional CFOs and finance teams the tools to serve five businesses as well as they used to serve one.
The weeks they can see · the weeks they can’t — yet
14-day free trial · no credit card · a 2-minute Xero connect
Three readings from this morning’s sync, across five clients — read before your 9am, with the numbers behind them one click away.
Why we exist
A CFO used to cost one salary and serve one business.
That maths never worked below a certain size. It’s working now — and this is how.
Good CFOs were priced out of reach
Most small and medium businesses never get one. Not because they don’t need the advice, but because a full-time finance leader costs more than the problem they’d be solving.
CFOs are going fractional
The best finance people increasingly work across a book of clients rather than inside one company. What limits them isn’t skill — it’s how many businesses one person can actually hold in their head.
We raise that number
One ledger connection per client, one instrument panel across all of them, and AI doing the work that used to fill a Sunday. Serve five businesses as well as you used to serve one — which is exactly what puts a CFO within reach of a business that could never afford one.
What you get today
Six apps. One question each.
The six conversations you have with every client — all reading the same ledger, so their cap table, their forecast and their valuation are never three different stories.
Company · cap table & share registry
A real share registry — holdings, classes, transfers and printable certificates. Build it in one step from your ASIC company statement, run option plans and vesting, then test any scenario: a raise, a transfer, a sale at any price.
Ownership · fully diluted
| A. Whitlam — ORD | 42.0% |
| D. Petrou — ORD | 31.0% |
| Saltline — PREF A | 21.0% |
| ESOP pool | 6.0% |
| Total | 100% |
Test an exit at $18m and the waterfall runs the preference stack for you: Saltline $4.9m, founders $11.2m, option holders $1.08m.
StrategyComing soon
The app walks you through it in order — and then tracks target against actual every month, from live data, so the plan stops being a document you wrote once.
Goal · $10m revenue by Jun 2029
The walk-through
- 01Where you stand. Scored from your own ledger, not a questionnaire.
- 02What it’s worth. Today’s indicative value, as a starting line.
- 03Strategy & target. Name the number and the date.
- 04The gap to close. In dollars and months — usually the first time it’s been said out loud.
- 05How you’ll grow. Organic, acquisition, or both.
- 06FY targets & tracker. Target vs actual, every month.
Every step is scored from your own ledger. Nothing here is a questionnaire.
Cash flow · the main event
Line by line against your own chart of accounts, reconciled to your bank to the cent. Every cell drills to the invoice behind it.
Underneath it: revenue against expenses, itemised — bottom-up budgeting built from the lines that actually make the money, not a percentage on last year.
Cash at bank · next 13 weeks
BAS of $41k and the quarterly insurance land in the same fortnight — you see it nine weeks out, not the morning it clears. Mint is comfortable, amber is the weeks worth watching.
Reporting
P&L and balance sheet for any period, multi-period columns, drilling from statement to line to the transaction itself — plus working capital, funding, leverage and inventory.
August · actual vs budget
| Actual | Budget | Var | |
|---|---|---|---|
| Revenue | 1,184k | 1,065k | +119k |
| Cost of sales | 771k | 650k | −121k |
| Gross margin | 34.9% | 39.0% | −4.1pt |
| Overheads | 318k | 324k | +6k |
| EBITDA | 95k | 91k | +4k |
Gross margin fell 4.1 points while revenue grew 11%. Drill the line to the transactions that moved it.
ValuationComing soon
A blended rate across set methodologies, recalculated as you trade. Run it forward against your strategy and you can see what the same business is worth once the plan lands.
Indicative value
Today
If the plan lands, FY29
Four methodologies, one blended rate
Range $7.1m – $9.6m. An indicative self-serve tool using set methodologies — it is not a valuation and not financial advice.
M&A StudioComing soon
How much, funded how, and what your business looks like afterwards — revenue, margin, debt and value, pro-rated from the day the deal completes. Then put the merged company back against your goal.
Target valuations · Nash & Co book
The deal
| Purchase price | $1.80m |
| Funded — debt / cash | 1.2m / 0.6m |
| Added revenue, FY27 pro-rated | $1.34m |
| Merged indicative value | $11.7m |
| Gap to your goal, after the deal | 5 months |
The merged business is worth $1.5m more than the two added together. Nineteen months behind became five — and that conversation is in the price.
Six apps today, and we ship continuously — the practice tooling gets deeper every month.
See it working
Sixty seconds inside the app.
A real walk through the sample business — the overview, the valuation, the cap table, the strategy and the forecast. Before you connect a thing.
What it replaces
Most businesses run on multiple finance apps. We replace them.
A spreadsheet
A model per client, rebuilt by hand every month. Here the forecast updates itself before you wake up, and your client can open it, check it and trust it without you in the room.
A cap table tool
Share registry, certificates, options and the exit waterfall — sitting beside the forecast on the same data, instead of a separate subscription that has never met your client’s ledger.
A forecasting tool
Thirteen weeks against their own chart of accounts, drillable to the invoice, with strategy and valuation reading the very same numbers — and every client under one login.
We’re not replacing the CFO — we’re the instrument that lets one serve five. Every hour this gives back is an hour of advice a business gets that it otherwise wouldn’t.
Pricing
Visibility and control, in your pocket.
One price, every app, nothing metered — with free onboarding and a real person to call.
14-day free trial · no credit card · cancel anytime
Running a practice?
Several clients under one login, onboarded together. Tell us how many and we’ll work out what that costs — talk to us.
per business / month · excl. GST · A$163.90 inc. GST
- 01Company — cap table, share registry, ESOP, ASIC import
- 02StrategyComing soon — your goal, the gap, the plan that closes it
- 03Cash flow — the full 13-week engine, nothing metered
- 04Reporting — statements, analysis
- 05ValuationComing soon — today’s value and tomorrow’s
- 06M&A StudioComing soon — model an acquisition against your goal
- +Free onboarding and a real person to call
Every business deserves a CFO. Let’s get them one.
Start your 14-day free trial today — every app included, no card needed.
Start free trialThe valuation is an indicative self-serve tool using set methodologies. It is not a valuation and not financial advice.